E-Book:
Building Trusted, Intelligent Data

Excerpt from E-Book: Building Trusted, Intelligent Data:

“In 2015, BurstIQ was founded with a bold mission: to provide data ownership and data privacy for individuals. The company had the foresight to recognize that emerging wearables, digital health technologies, and edge diagnostics could generate large amounts of personal health information — but without safeguards against potential misuse or malicious attacks, people’s sensitive data would be open game. Their vision extended beyond mere protection though; they wanted companies utilizing this information to have trust in its accuracy so smarter products can be built on reliable foundations so businesses and consumers could get more value from digital engagements.

Blockchain surfaced as the ideal technology to both enable personal ownership of data and ensure privacy and security. Its capability to decentralize data was ideal for data ownership and consent. However, early versions of blockchain were used to track cryptocurrency financial transactions in a transparent and ethical way. BurstIQ’s challenge was to take the constructs of blockchain and re-engineer them to meet the complex demands of healthcare. A difficult undertaking, but not impossible…”

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