9 Strategies for Building an Amazing Sales Deck
KEEP IT SIMPLE (AND SHORT)
When it comes to length, a helpful rule of thumb is to prioritize simplicity over anything else.
The biggest mistake DeFranco sees salespeople make is to try to cram 100 slides worth of information into 10 slides because that’s how long they think a sales pitch deck should be. For all he cares, a pitch deck can be 100 slides — as long as each one isn’t crammed with information.
Ricotta, who’s the CEO and founder of the blockchain-enabled health data platform BurstIQ, agrees that the slides need to be simple, but he suggests aiming for no more than eight to 12 slides. The pitch deck needs to be the purest distillation of the salesperson’s pitch.
“It’s getting down to: What problem are you solving? What’s the impact on their business? What’s your secret? Why should they pick you? And are you a credible team?” Ricotta said. “You should be able to convey those messages in eight to 12 slides.”
For virtual pitches, Dietz suggests limiting the presentation to five slides and spending no more than a minute or two on each one.
“You don’t have the time and luxury to create a real detailed pitch deck,” Dietz said. “It’s: ‘What do you know about me?’ Then, in a few minutes, ‘I’m out.’”
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About BurstIQ
BurstIQ is the leading provider of blockchain-enabled data solutions for the identity, healthcare and life sciences industries. The company’s secure data exchange network combines blockchain, multi-layered governance and best-in-class security to build multi-dimensional profiles, called LifeGraphs®, of people, places and things, and empower the connections between them. LifeGraph® Network allows organizations to manage the ownership and sharing of sensitive data, with consent, governance and process automation built in. The result is a global, secure data network that allows health systems, payers, digital health companies, pharma & life science companies and governments to collaborate, share, discover and build the impossible.
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