How Phil Komarny, former Salesforce Exec, is using AI to Transform Higher Education
Read the full article here, and don’t miss out on more information below about Maryville University’s
work to transform Higher Education.


“It starts with rethinking how you approach the problem. Most universities would say, we have an aging student information system, let’s replace it with a similar system and put out an RFP, but Komarny has a different idea: “You need a data strategy. You need to think about the fact that it’s an AI future, and all we have to think about how we treat our data,” he said. “AI is the emerging reason to promote a change in the way we think about data, not a change in our systems.”
If that data-first approach sounds familiar, it should. It’s a constant theme we hear in our interviews with forward-thinking enterprise technology executives. That’s precisely the kind of cultural shift Komarny is looking to usher in, but universities often don’t have a progressive view of technology, riding aging systems for all they are worth.
“My thesis is that if there is a better way to treat student data and give them ownership, while making it more accessible, why wouldn’t we do that,” he said. That would enable the university to create a better learning experience that provides help whenever students need it, not just when they apply or graduate, but all across their lifetimes.
That approach starts with creating a master record for each student from all the disparate systems on campus that hold student data including the student information system. This in turn has led to a new software stack that includes master record management from BurstIQ, and perhaps unsurprisingly given his background, several Salesforce tools including Marketing Cloud, Data Cloud and Tableau, the data visualization tool that Salesforce acquired in 2019 for almost $16 billion.”


How Phil Komarny, former Salesforce Exec, is using AI to Transform Higher Education
Read the full article here, and don’t miss out on more information below about Maryville University’s
work to transform Higher Education.

“It starts with rethinking how you approach the problem. Most universities would say, we have an aging student information system, let’s replace it with a similar system and put out an RFP, but Komarny has a different idea: “You need a data strategy. You need to think about the fact that it’s an AI future, and all we have to think about how we treat our data,” he said. “AI is the emerging reason to promote a change in the way we think about data, not a change in our systems.”
If that data-first approach sounds familiar, it should. It’s a constant theme we hear in our interviews with forward-thinking enterprise technology executives. That’s precisely the kind of cultural shift Komarny is looking to usher in, but universities often don’t have a progressive view of technology, riding aging systems for all they are worth.
“My thesis is that if there is a better way to treat student data and give them ownership, while making it more accessible, why wouldn’t we do that,” he said. That would enable the university to create a better learning experience that provides help whenever students need it, not just when they apply or graduate, but all across their lifetimes.
That approach starts with creating a master record for each student from all the disparate systems on campus that hold student data including the student information system. This in turn has led to a new software stack that includes master record management from BurstIQ, and perhaps unsurprisingly given his background, several Salesforce tools including Marketing Cloud, Data Cloud and Tableau, the data visualization tool that Salesforce acquired in 2019 for almost $16 billion.”


How Phil Komarny, former Salesforce Exec, is using AI to Transform Higher Education
Read the full article here, and don’t miss out on more information below about Maryville University’s
work to transform Higher Education.

“It starts with rethinking how you approach the problem. Most universities would say, we have an aging student information system, let’s replace it with a similar system and put out an RFP, but Komarny has a different idea: “You need a data strategy. You need to think about the fact that it’s an AI future, and all we have to think about how we treat our data,” he said. “AI is the emerging reason to promote a change in the way we think about data, not a change in our systems.”
If that data-first approach sounds familiar, it should. It’s a constant theme we hear in our interviews with forward-thinking enterprise technology executives. That’s precisely the kind of cultural shift Komarny is looking to usher in, but universities often don’t have a progressive view of technology, riding aging systems for all they are worth.
“My thesis is that if there is a better way to treat student data and give them ownership, while making it more accessible, why wouldn’t we do that,” he said. That would enable the university to create a better learning experience that provides help whenever students need it, not just when they apply or graduate, but all across their lifetimes.
That approach starts with creating a master record for each student from all the disparate systems on campus that hold student data including the student information system. This in turn has led to a new software stack that includes master record management from BurstIQ, and perhaps unsurprisingly given his background, several Salesforce tools including Marketing Cloud, Data Cloud and Tableau, the data visualization tool that Salesforce acquired in 2019 for almost $16 billion.”