Millennial Entrepreneur Who is Incentivizing People to Improve Their Health

By Angie Gallagher

In this series, we feature the stories of the companies who are using the BurstIQ platform to further their mission of providing new and innovative health-tech solutions to patients around the world. Today we had the pleasure of talking with SELF Platform Inc.’s Founder and CEO, Milan Cheeks.

Meet SELF Platform Inc.’s Founder and CEO, Milan Cheeks.

Milan Cheeks, SELF Platform Inc.’s Founder and CEO

I’ve been an entrepreneur for over 11 years. I started my first business when I was 16, and now I am 27 with my 4th ongoing business. I always had an obsession with being better than I was yesterday, whether that was learning something new or accomplishing a hard work out.

In 2016, I decided to combine entrepreneurship with this obsession and created SELF.

The best way to get through any hardship is to work on yourself and keep going. So I wanted to provide the world this A.I. based system that will not only keep people healthy but will motivate and reward them as they go through their journey in life.

How will your company improve health access & equity while making the world a healthier place?

Our company is striving to become an all in one place for wellness. Whether it is education, fitness, or health data, we plan to reward users for their overall progress. Making our SELF Coin the representation of wellness.
Even if users are using a competitor like Sweatcoin, we will still reward them since they are working on themselves. Which we believe will incentivize people to continue to enhance, learn, and apply themselves throughout their lives. Which will, in turn, make the world a better place as people start to better themselves worldwide.

How does the BurstIQ (BIQ) platform help your application?

Burst IQ will be the home of all the data that SELF brings in utilizing Research Foundry to supply educational, health, and fitness data to those who participate in the Research Foundry. This will provide these organizations with a real-time analysis as people strive to earn more SELF Coins.

What are your final thoughts on an aligned mission to help the world?

My mission is to make the world a better place, not just say it! I do not plan on stopping with just health and education, as there is an influx of different problems that need to be solved, and I am dedicated to helping make changes in our world. As we start to accomplish improvements in wellness, I am planning to move on to other fields like agriculture, climate change, and medicine.